Welcome to Hoya
Your brand should reflect who you are and what you stand for.
At Hoya Creative, we go beyond aesthetics – our focus is on strategic, high-end branding that connects with your audience, builds trust and fuels business growth.
Our Mission
We empower businesses with thoughtful branding, logo design, and web design that attracts the right clients and drives long-term success. With a small but skilled and dedicated team, we blend creativity with strategy to deliver brands that stand out and websites that work.
Meet the Team
Paulina Papke and Erick Gonzalez are the creative duo behind Hoya Creative, blending design expertise, entrepreneurial spirit, and a passion for building powerful brands.
With over a decade of experience in the design world, Paulina channels her artistic skills and creative vision to bring your vision to life.
A seasoned Project Management Professional, Erick ensures seamless execution, efficient workflows, and problem-solving creativity that keep your branding process smooth from start to finish.
Together, we’re not just creating logos and websites —we’re crafting meaningful brand experiences that help your business thrive.
Why Work With Us?
Collaborative &
Client-Focused
Your visions is at the heart of our creative process.
We work closely with you to ensure your brand feels like you and resonates with your audience.
Efficient, Timely Results
Your time is valuable.
Our streamlined process delivers high-quality branding and web design on schedule, keeping your project on track from concept to launch.
Designed for Your Growth
We don’t just design – we strategize for success.
Whether you need a branding refresh, custom logo design, or high-performing website, we create assets that set you apart.
Proudly serving Houston,
Austin and Beyond!
Having been born and raised in Houston, we consider it our roots, but now, we call Austin home. As an Austin-based branding studio, we proudly work with businesses across Houston and beyond, bringing high-end branding and web design to clients looking to make an impact.